Building Your Team

Whether you've just received funding and are looking to scale or have an existing team you're looking to add to, we can help you plan and execute a recruitment strategy that will ensure you build the team that's best for your business.

Where to Start?

There are many things to think about when building a sales team. How big should it be? How much experience do the team need? Who leads it? How much experience do they need? How much can the business afford? etc.

We can advise you on all the available options and the pros and cons of each. We can give advice on the current market rates and the level of skill and experience you can expect within each salary range.

Regardless of whether you are an experienced hand or new to the world of the sales function we can provide as much or as little support as you need.


​The Manager, or Team Leader, is essential in terms of developing a team culture in line with your businesses vision. They will instil the right values, set targets and KPI's and hold the team accountable to those standards required to ensure success.

The level and seniority of the manager will depend on your business objectives, the size of any existing sales function and the complexity of the sale process. It will also depend on whether team members are new to sales or have some experience and whether you have a training plan in place.

Whatever your requirement, we will help you recruit the sales leader that is perfect for your business.

SDR's/BDE's/Sales Executives

The engine room of your sales operation and, although often consisting of junior staff members, the fuction on which the rest of the business is dependant. There are numerous factors that need to be considered when structuring your sales team and we look forward to working with you to make it successful.

Onboarding & Training

​This is probably the most important and overlooked element of the sales function. Those companies that get this right go on to be hugely successful, achieving incredible growth rates. Those that get it wrong find themselves stuck on a merry go round of recruitment and underperformance.

Whether you require a sales trainer full time to support your sales function, a contract trainer for a fixed period of time or a looking for a mixed recruitment and training solution, Certus can structure a solution that's best for you.